WBW: Writing Services

Strong, crisp impact is what you're after in advertising — and with only seconds to capture an impression, the interplay between image and message is key. Words By Watkins selects just the right words to communicate your proposition - whether your ad aims to raise brand awareness, elicit response from your target audience or generate immediate sales. More

Guide your readers through your offerings with ease! Words By Watkins provides the informative, entertaining copy to present your products and services with flair in brochures of all kinds. From straightforward commodities to the most complex service provision, Words By Watkins communicates your benefits clearly. More

From complete site mapping to specific content for a single page, Words By Watkins can help. We understand the unique requirements of writing for the web, and can help you translate existing materials to web formats or create new content. Whether informational, promotional, response-oriented or sales-driven, Words By Watkins can create the vivid, powerful content that achieves your objectives. More

Targeting your message to your prospects is the key to every kind of direct marketing. Direct Mail is an important element in any marketing mix — providing the hardcopy reinforcement so important to any message. From sales letters to brochures to eye-catching dimensional mailers, let Words By Watkins create the words that make your direct mail materials shine! More

Fast. Easy. Inexpensive — and they get your message across in an instant! In addition, eblasts — and other electronic vehicles, such as electronic newsletters, bulletins, case study teasers, and more — ensure your prospects see your message when it's hot. And, Words By Watkins can quickly generate these valuable marketing tools, enabling you to stay in front of your audience and ahead of your competition. More

Whether print or electronic, there's no better way to stay in contact with your clients and prospects. Newsletters allow you to speak directly to your readers, selecting hot topics, newsworthy events and activities, and more — developing each message to give your readers the insight, depth of coverage, and understanding they desire — while showcasing your expertise! More

When your clients are ready to buy, ordering your products and services should be effortless and immediate. Order guides, contracts and schedules are key to your business — whether print or electronic, they need to communicate your products and services with clarity, style and be simple and easy to use. What's more, these often-overlooked resources can showcase your vendor's products with flair, enabling you to put key co-op and marketing development funds to very good use. More

Seeing is believing — that's the advantage of demonstrating your products and services at expos, road shows and other events. But how will your prospects and clients know you are there? Will they stop by your seminar or booth? Ensure your investment of time and money in these essential activities by promoting your participation — with electronic and printed invitations, event guide books, floor maps, booth coupons, teasers, seminar synopses, booth signage and more from Words By Watkins. More

As a stand-alone summary or an integrated part of a larger brochure or product family presentation, slip sheets and data sheets are unparalleled methods of communicating the key features and benefits of your products and services. In both printed or electronic .pdf format, these vehicles must have powerful, benefits-based messages that speak to your prospect's hottest needs — while conveying your organization's unique positioning. More

Nothing sells your products and services better than real-life examples — with direct quotes and accolades from the customers you serve. It takes a special touch to craft such stories — a comprehensive understanding of your business, a sensitivity to customer concerns and real knack for telling a compelling story. Words By Watkins specializes in just these marketing tools — and we make it easy, recording interviews at you and your client's convenience, then transcribing in-house and writing the story of your success quickly and cost-effectively. More

The spoken word is a powerful medium — and creating truly engaging, accessible and motivating scripting is demanding. Words By Watkins has created lively, humorous, easy-to-understand scripts for radio, TV, streaming media, slide shows, interactive CDs, voice overs and more. We ensure success by repeated pre-testing, editing for clarity, flexibility and tone. Present your organization's message in it's best voice — with scripting from Words By Watkins. More

In-depth treatments and high-end technological treatises are another specialty here at Words By Watkins. We understand a variety of industries and technologies in greater depth, so we can spend time writing your documents with accuracy, creativity and flair instead of having to learn your business from scratch. Hit the ground running with Words By Watkins' experience and expertise! More

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